Brand comparison
Today, Maxs’s cheapest in-stock product works out to $68.25/kg of protein and Optimum Nutrition’s to $75.31/kg. We track 12 Maxs products and 10 Optimum Nutrition products across every Australian retailer we scrape daily.
At a glance
| Metric | Maxs | Optimum Nutrition |
|---|---|---|
| Products tracked | 12 | 10 |
| Best $/kg protein | $68.25 | $75.31 |
| Avg $/kg protein | $103.58 | $116.52 |
| Retailers stocking | 4 | 4 |
| Country | Australia | United States |
| Founded | — | 1986 |
FAQ
On a $/kg-of-actual-protein basis, Maxs is cheaper right now. Maxs's cheapest in-stock product works out to $68.25/kg of protein, vs Optimum Nutrition's $75.31/kg. Prices are re-scraped daily, so the answer can change overnight.
We pull the best in-stock price for every product from each brand across every Australian retailer we track, then convert each to a single $/kg-of-actual-protein figure using the formula: price ÷ (size_grams × protein_percentage / 100 / 1000). That controls for protein density, so a $35 WPC at 75% protein and a $40 WPI at 90% protein are compared apples-to-apples. Full methodology on the methodology page.
Maxs is from Australia. Optimum Nutrition is from United States (founded 1986).
Maxs is currently in stock at 4 retailers we track; Optimum Nutrition is at 4. The product pages list every retailer with a current price and stock status — click through to the leaderboard for live links.